January 20th in Uncategorized by jason2009 .
London 2012 appoints The Boston Consulting Group as tier three provider
BCG has been working with LOCOG since August 2007, advising on ticketing, merchandising, sponsorship and revenue strategies. Over the next three and a half years, BCG will continue to work with London 2012 on a series of key strategic initiatives. It will also second some consultants to work within the organising committee.
The Boston Consulting Group teams will draw on their experience of advising some of the world’s largest and most successful companies to help LOCOG prepare for the London 2012 …
The Boston Consulting Group teams will draw on their experience of advising some of the world’s largest and most successful companies to help LOCOG prepare for the London 2012 Games and also deliver on the promise to leave a lasting legacy for the city and the country.
London 2012 CEO Paul Deighton said: “Our tier three providers are absolutely key to the successful delivery of a great Games in 2012. The Boston Consulting Group is already a great friend of 2012 – they share our passion for sport and our vision for the Games and their strategic expertise will help us ensure that the Games in 2012 are a spectacular success. We have already achieved three-quarters of our sponsorship target and we’re thrilled to be able to announce this deal.”
BCG CEO, Hans-Paul Bürkner commented: “We are delighted to announce our partnership with the London 2012 Games. It takes skill, passion and dedication to be an Olympic or Paralympic athlete; these values are core to BCG and are of great inspiration to all of us. Our work with London 2012 is another example of how BCG is applying leading-edge strategic thinking to sporting organisations around the world. We look forward to contributing to the success of the Games and leaving a legacy for generations to come.”
